Samir Modi, lives with his dream that there is no force in the power of this earth that can stop an idea whose time has come.

A dream that was born as a legacy- the legacy of being the product of a new generation of India. A generation that never saw the struggle for independence yet understood that there was a new world that they would compete and live in. This world would respect no boundaries, speak all languages and respect only the religion of power.

Born to the famous industrialist family, Samir was working in the U.S. after graduation training to take over the reins of his family empire. During all his tenure, one factor struck Samir. Indians ran every industry across the world. Whether it was Silicon Valley or Wall Street, Indians were at the top. The success of Indians worldwide amazed him. And yet throughout his schooling years, and on his several social welfare trips, he had seen the crude contradictions of this success. While they were attaining success worldwide, Indians were languishing in their own country. He wondered, what was it that created this divide? The answer was obvious….opportunity!


And from that day on, Samir who was then only 25 years old, went to work. He began to understand that the only way forward; to be truly competitive as a nation was to adopt an aggressive posture. If at all Indians could replicate their success in India as they had done globally, it would have to be through economic self-determination.

The road would be long and hard, but with his determination, the support of his visionary father and a dedicated band of team members, the conception of a dream had begun.

Realizing that there was expertise required to empower him and his team to face the challenges forward, Samir hired the best talent worldwide. Boston Consulting Group laid the framework, Andersen Consulting began to engineer the processes, and the Umezawa group of Japan established the product research, selection and launch processes. The Board of Directors headed by Samir’s father, K.K. Modi, an accomplished marketer himself, comprised of the nations top professionals and executives.

It is true that there is no force on earth that can stop an idea whose time has come. On the 30th of March 1996 Modicare was born.

Today there are thousands of Indians who live this dream. Having decided to take their future in their hands and to lead their country well and truly into the next century, they are the products of an India that is pacing forward to assert its own identity. An India that stands up to show the world that we are second to none, silent yet competitive, capable of achieving success in any sphere, any country and any domain.

Today they have traversed the boundaries and borders that have always confined them. Liberated by the power of their dreams, the wisdom to follow them and the vision of a man who believed in the beauty of their dreams.