The Rai Bahadur Gujar Mal Modi Foundation endeavours to meet its objectives by focussing on the following audiences:

Modicare Distributors
Modicare has over half a million distributors across India. The aim is to spread AIDS awareness among this large community and develop volunteers from among them, to take this message forward. In all the Modicare officees spread across the country, an AIDS awareness week is fixed to promote awareness and educate consultants.

Industrial Workers
To spread HIV awareness at the work place and conduct sessions with the employess. The foundation also looks at developing HIV policy.

This section of society is being addressed with the purpose of promoting AIDS awareness within the business agenda. The objective is to develop an understanding of how AIDS is affecting businesses; and both directly and indirectly impacts productivity, manpower, income levels etc. The awareness programme highlights the benefits of investing in awareness costs now, rather than bearing heavy costs in the future.

Schools
The foundation is conducting workshops in schools to spread AIDS awareness at the adosolescent level. RBGM is presently conducting workshops in ten government schools and two public schools targeting the students of classes IX and XI.

Very soon children will become the primary targets of this epidemic. Due to the social conditions prevalent in our society, there is a taboo about discussing issues related to sex and sexual health. Parents and teachers are not comfortable discussing these issues. As a result children grow up groping in the dark, surrounded by myths, attempting to satisfy their curiosity from incorrect sources and learning only through mistakes. Are we as a nation prepared to bear the costs of these mistakes? If not, it's time to introduce these topics within the curriculum, so as to facilitate awareness, healthy growing and learning.

Sex Workers
The foundation promotes health facilities for sex workers in G.B. Road, Delhi. The main aim is to empower them, and promote condom usage and reduce sexually transmitted diseases.

Sex workers who are the most vulnerable to the infection are the stigmatised section of society. These workers are a powerful force within themselves and need to be empowered. There needs to be active participation at all levels, from the individual to business houses, the NGO sector and the government, to promote awareness of better living conditions and health programmes for them.

Slums
The foundation's programmes in these areas are centred around creating awareness about AIDS.